What Is Number Intelligence
Number Intelligence is a bundle of functions that clarify details about how phone calls and SMS are expected to work:
Spam Detection: detects and flags risky incoming calls from unknown USA numbers. If flagged, calls are tagged as “Spam Likely” in call logs and conversations. This information can be used in automations and by your team to improve operations.
Name Lookup: fetches the name of unknown USA callers. With the caller name the CRM will have complete records and your team can personalize call handling.
Number Validation: verifies the validity of a number worldwide before sending the first SMS to ensure deliverability. Validation is only performed when an SMS is queued before sending, not during Contact Import/Creation. If the number is identified as a landline number, we will not send even the first message to the carriers.
Benefits of Number Intelligence
. Reduce wasted time because your team won't respond to spam calls.
. Increase call answer rates by redirecting your team's attention from spam calls to real calls.
. Improve customer satisfaction by greeting incoming leads with their name.
. Increase SMS delivery rate and maintain healthy metrics by ensuring messages are only sent to valid numbers.
How to Enable or Disable Number Intelligence
To enable or disable Number Intelligence on the web app, go to Settings > Phone Numbers > Advanced Settings > Number Intelligence. Toggle the switch to enable or disable the feature. When enabled,
all three components are activated/deactivated together.
Number Intelligence Pricing
Number Intelligence is charged to the Agency Wallet at these prices. The Subaccount wallet is charged according to the SaaS Rebilling setup.
Spam Detection: $0.005 per call from unknown U.S. numbers. This checks all incoming calls from unknown USA numbers. "Unknown" means the number is not saved to a contact.
Name Lookup: $0.01 per call from unknown U.S. numbers. This looks up the name for all incoming calls from unknown USA numbers. "Unknown" means the number is not saved to a contact that has a completed name field. So this will trigger when the number is not saved OR when it is a contact but the name field is empty.
Number Validation: $0.005 per validation. This applies to all numbers worldwide and is not charged when the phone number is added to the contact but before the first SMS is sent. If it fails, the SMS is not sent.
Call Handling with Spam Detection
Incoming calls that fail Spam Detection are marked “Spam Likely” on the web dialer when you receive the call and shown with a tag in the Contacts tab for transparency.
Updated Messaging Policies for Canadian 10DLC Numbers: A2P Registration Requirements
To align with industry standards, we are updating our messaging policies concerning Canadian 10-digit long code (10DLC) numbers.
These changes pertain to messages sent from Canadian numbers to recipients in both the United States and Canada.
Key Changes:
1. Messaging from Canada to the United States:
Effective immediately, all messages sent from Canadian 10DLC numbers to U.S. recipients must originate from Application-to-Person (A2P) registered numbers. This requirement applies to both new and existing Canadian numbers.
2. Messaging within Canada:
For new Canadian 10DLC numbers purchased after 26th March 2025, A2P registration is mandatory to send messages to Canadian recipients.Existing Canadian 10DLC numbers used for messaging within Canada are not required to undergo A2P registration at this time, except as noted in point 1.
Important Notes:
These updates apply exclusively to 10DLC numbers. Toll-Free (TF) numbers are not affected and will continue to operate under existing guidelines.
Understanding A2P 10DLC Registration: A2P 10DLC is a system that allows businesses to send Application-to-Person type messaging via standard 10-digit long code phone numbers.
Registering your numbers under this framework helps ensure compliance with carrier regulations and enhances message deliverability.
For a comprehensive overview of A2P 10DLC and answers to common questions, please refer to our
support article.
Action Steps:
. For Existing Canadian 10DLC Numbers Messaging to the U.S. :If your number is not yet A2P registered, please initiate the registration process promptly to comply with the new requirements.
. For New Canadian 10DLC Numbers: Ensure A2P registration is completed before initiating messaging to recipients in either the U.S. or Canada.
. For Toll-Free Numbers : No action is required; existing policies remain in effect.
How to Register:
To register your Canadian 10DLC numbers for A2P messaging, please follow the step-by-step instructions provided in our
Campaign Registration Guide.
This guide offers detailed information on the registration process, including best practices to ensure approval.Support: We understand that these changes may raise questions or require adjustments to your current messaging practices.
Our support team is available to assist you through this transition.Thank you for your attention to these updates and for your continued trust in our services.
FAQs
Q: What happens if I disable Number Intelligence?
When disabled, spam calls, name lookups, and SMS validations will no longer be performed. Calls and SMS will proceed as usual, but spam may not be flagged, names on unknown callers will not show up. SMS delivery rate may reduce because you may end up trying to send SMS to phone numbers incapable of receiving SMS.
Q: Can I customize which features of Number Intelligence are enabled?
As of Dec 5th, 2024, all three features (Spam Detection, Name Lookup, and Number Validation) are activated or deactivated together.
Q: Does this feature work outside USA?
Spam Detection and Name lookup currently applies only to calls from phone numbers from USA. The location of the sub-account or their phone number does not matter. SMS validation works worldwide.
Q: How does the system handle spam calls?
Spam calls are flagged as “Spam Likely” and can still appear in call logs and conversations. You can later add these numbers to an inbound DND list for further blocking.
Q: Will I be notified of spam calls?
Yes, spam calls will appear in your call logs and the Contacts tab, tagged as “Spam Likely.”
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